Williams & Co.

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Favourite

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1908

 

The exhibit shown is one of the contemporary testimonies with the thickest and most beautiful treblings from that time.

 

Company Background: In 1830, Edwin Beard Budding (1795–1846), a British engineer from Eastington Stoud, invented the lawn mower. Later, Williams recognized the potential of the new machine for the new trendy outdoor sport of tennis. In the late 1860s he modified Beard Budding's machine so that it could be optimally used for the construction of sports facilities. Due tof his success, he opened a branch in Paris at 1 rue Caumartin, not far from the Boulevard de la Madeleine, under the name of Willams and Co, in the early 1970th.

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In 1878, the first French tennis club was founded in Dinard. Williams and Co. was hired to prepare the lawns. The enterprising Williams recognized the synergy effects and soon sold hunting clubs that could be used both for hunting and for tennis.

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Reference: Aubade à la raquette-guitare - Proustonomics